Callback and Call Tracking integration with Google Analytics

Why use LiveCall with Google Analytics?

⇒ To automatically track user engagement with callback widget in Analytics

Find out how many people see the pop up, calculate conversion rates for each microstep of your funnel to see how your changes affect the overall process.

⇒ To pass to GA which users contact your agents and at what stage/ what product page

With both LiveCall Callback and Call Tracking passing key information to GA is possible. You can analyze what stage of the funnel the call took place and whether it ended up with a purchase.

⇒ To know how many calls come from different marketing channels

This can be done with UTM parameters passed to GA.


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